Gov Ngilari Commissions Atiku Ultra Modern Bottling Plant
It was a momentous and auspicious ocassion today in Adamawa as the Governor of Adamawa state Governor Bala Ngilari commissioned the brand new addittion to the Adama Beverage Limited in form of a 40,000 per hour ultra modern capacity plant.
The Adama beverage Limited is an indigenous independent bottling company berthed by Alhaji Atiku Abubakar in 2004, the company over the years have dared to thread where the eagles dare, from humble beginnings producing just sachet water, within 3 years they began the production of bottled water,in a bid hearken to customer yearnings they went into manufacturing of Juice, now presently in 5 different flavours, within less than 15 years this company’s products speaking for them have resulted in being overwhelmed with demand hence the need for a radical expansion to meet customer’s needs.
For an indigenous company to contend against Multi Nationals with endlessly deep pockets who have been around for centuries and still manage to foster brand loyalty and long term staying power, points to the uncommon resilience and determination never mind the ceaseless hard work of the General manager and his capable team not without mentioning a keen eye on making sure the quality of beverages they churn out pass through the most rigorous and stringent quality assurance testing, before being allowed to leave the factory.After all the quote which underpins Adama Beverage Limited is, to make sure any product has to be of the best standard before putting their name on it.
For those still wondering how long this brand will stay contending against the big brands, they have a resonant and enduring answer, they have thrown down the gauntlet with the recent installation and commissioning of an ultra-modern 40,000 water bottle per hour production capacity plant which is the latest of their expansion projects. This strategic business initiative will not only serve to meet the burgeoning demands of their distributors nationwide and the rest of sub Saharan Africa who report consumers can’t get enough of their beverages, it will also serve to position the company to get a much larger size of the Nationwide and African market.7 up bottling company with the second largest share of the Nigerian beverage market with just 2 products posted annual after tax profit of 30billion plus, yet still growing at a conservative 7% annually.
Coca cola bottling company who are the lead driver in the African sector posts a conservatively appraised 330billion on all their products per annum in Nigeria alone. So it goes without saying that Adama beverage with this new 40,000 water bottles per hour ,coupled with the quality of their beverages are well on the path of snaring a huge chunk of both the Nigerian and eventually the African market. The icing on the cake for the Nigerian economy are the additional staffs that have been employed from amongst the teeming unemployed and then extrapolating the ripple effect of employing a large work force who will patronise hence empower small and medium enterprise around the area. The long term benefit of this huge investment,without looking at the obvious includes the fostering of a new kind of working class community who have a chance to rise through the ranks, build a career even go for a mortgage, car loan and access other social welfare fringe benefits. We say a huge congratulations to the Chairman of Adama Beverage Limited and the capable team, we also heartily congratulate the indigene of Yola state and environs. To take advantage of the promotions and discounts they have for Nationwide and African distributors we urge you to get in touch and get on this most worthwhile initiative.
We will update with actual Pictures from the commissioning shortly,do bear with us
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